THE PROBLEM
You earn well.
You save almost nothing.
You've tried Walnut.
You've tried willpower.
You've tried 'no Amazon for a month'.
Nothing changed.
THE INSIGHT
Every financial decision is also an emotional decision.
The reason you bought earphones at 11 PM on a stressed Tuesday wasn't financial. It was emotional.
Until you see the connection, nothing changes.
WHAT WE DO
We see your patterns.
We name them back to you.
We help you change them.
No pie charts. No willpower lectures. No therapy. The first behavioural financial intelligence app in India.
THE PROOF
REDIRECTED PER USER, EVERY MONTH
₹3,840
not 'saved'. redirected. there's a difference.
RETURN ON ₹149 SUBSCRIPTION
25.8x
the math works without us having to explain it.
D30 RETENTION
52%
industry average for finance apps: 28%.
CONSCIOUS SPEND RATIO
68%
of every rupee you spend, tagged a conscious choice.
Beta data from first 100 paid users, Tamil Nadu, July–October 2024. Individual results vary.
THE ARCHITECTURE
A TUESDAY
You tag your mood as Stressed.
Sprint review goes badly.
You add ₹2,499 earphones to Amazon cart.
THREE SECONDS LATER, FINMINDEARTH APPEARS
“You're Stressed today.”
“You spend 2.8x more when stressed.”
“Is this driven by how you're feeling?”
You tap Pause.
Forty-eight hours later, you don't buy them.
₹2,499 redirected.
This happens every day to FinMindEarth users. See it for yourself →
WHAT EVERYONE ELSE DOES
WALNUT
Shows you what you spent.
Confirmed what you suspected. Changed nothing.
CRED
Rewards you for paying bills.
Loyalty programme dressed as a finance app.
PHONEPE / GPAY
Process your payments.
Zero intelligence. Zero intervention. Zero idea why you spent.
HEADSPACE / WYSA
Track your emotions.
Never connects to your money. The two halves stay separate.
WHAT WE DO — FINMINDEARTH
Names the pattern. Stops the purchase. Shows the impact. Changes the behaviour.
The only product that does all four.
WHO USES IT
“
I tried Walnut. I tried Money View. They showed me what I already knew. FinMindEarth told me why. Six months in, my emergency fund is real for the first time.
Priya R.
Software engineer · Chennai
₹46,000 redirected in 6 months
“
My gifting was bleeding our household budget. FinMindEarth didn't tell me to stop. It helped me set a real limit that respected how I love my family.
Meena K.
Homemaker · Madurai
₹8,000 less spent last month
“
The 60-second breathwork between cart and checkout. That's it. That's what changed things. I'm not weak-willed. I just needed a gap.
Karthik S.
Student · Coimbatore
71% fewer late-night purchases
IF YOU…
Earn between ₹40,000 and ₹1,20,000 a month.
Have 2–3 EMIs eating 30% of take-home.
Save less than ₹3,000 most months.
Order Swiggy when stressed. Myntra when bored.
Have tried budgeting apps and given up.
Live in Chennai, Bangalore, Hyderabad, or anywhere urban.
Are 25–35 years old.
FinMindEarth was built for you.
IF YOU WANT…
A budgeting tool.
A wellness app.
To invest in mutual funds.
Free.
There are better tools for that. Honestly.
PRICING
₹149
per month.
One plan. No tiers. No ads. No data selling. Just the product working for you.
BEFORE YOU LEAVE THIS PAGE
You will spend ₹3,800 this week.
On average, 41% of it will be unintentional.
That's ₹1,560 you didn't mean to spend.
We can show you why.